Is the target market really "most people," though? I would say not. The general goal of all of this economic investment is to improve the productivity of labor--that means first and foremost that things need to be useful and practical for those trained to make determinations such as "useful" and "practical."
Millions of people generating millions of images (some of them even useful!) using Dall-E and Stable Diffusion would say otherwise. A skilled digital artist could create most of these images in an hour or two, I’d guess… but ‘most people’ certainly could not, and it turns out that these people really want to.