Yeah, seriously, the average smartphone user probably uses about 5-10 apps regularly (by which I mean more than once or twice a month).
I can definitely see the logic in what he's saying, though - less effort == more sales. I'd love to be able to route payments through my phone in shops instead of using cash or card. My phone's easier to get at in my pocket and would let me use apps to interact with that payment data more easily (finance apps, budgeting, etc.).
Another killer feature would be if Apple offered rewards on purchases on iDevices as an incentive for people to use their iDevices vs. credit cards or cash.
Now there's something I hesitate to believe Apple would do. I would much rather pay with my iPhone than use a credit card or cash, I don't need an extra incentive!
I can definitely see the logic in what he's saying, though - less effort == more sales. I'd love to be able to route payments through my phone in shops instead of using cash or card. My phone's easier to get at in my pocket and would let me use apps to interact with that payment data more easily (finance apps, budgeting, etc.).