I agree his designs are lovely. Flutter needs a redesign a bit less than Exec does, but his is an improvement nonetheless.
Main concerns with the current Flutter site: The video is front and center. I get why companies do that, and it's smart to make the video and have it there. But I almost never watch product videos until I'm already intrigued. Videos take waaaaay longer than reading, so a focus on intriguing me in a sentence or two first goes a long way to getting me to watch the video at all.
The second is that annoying little popup at the bottom. I can't stand those things, they're very distracting. Irrational level of turnoff for me.
On his redesign, one minor comment about copy. Probably can't make "Jedi" part of your official copy without triggering the Lucas machine. Having it in a testimonial is probably acceptable.
As a final thought, the name Flutter and the product are one of those rare natural matches. That's good stuff.
Main concerns with the current Flutter site: The video is front and center. I get why companies do that, and it's smart to make the video and have it there. But I almost never watch product videos until I'm already intrigued. Videos take waaaaay longer than reading, so a focus on intriguing me in a sentence or two first goes a long way to getting me to watch the video at all.
The second is that annoying little popup at the bottom. I can't stand those things, they're very distracting. Irrational level of turnoff for me.
On his redesign, one minor comment about copy. Probably can't make "Jedi" part of your official copy without triggering the Lucas machine. Having it in a testimonial is probably acceptable.
As a final thought, the name Flutter and the product are one of those rare natural matches. That's good stuff.