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Think of it terms of expected payoff across hundreds of companies donating 1% of equity before they're worth anything.

E(X) = Sum from 0 to n [ 0.01 * exit(n) ]

Where n is number of pledging companies, and exit(n) is their equity value at exit.

There will be a lot of exit(n)=0, but if even just a few hit Heroku, Instagram, or FB exits, 1percentof.com will strike it rich. It's the YC approach to philanthropy fundraising.




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