Hmm, I'm not even sure that the "lost in the desert" part is inappropriate as the metaphor. What was it that I read about an AirBnB for dogs the other day?
But see, the second somebody talked about that the people without pets said "derp, pets.com 2.0" and the people with pets all said, "take my money now!". So, it's really one of those apparently bad ideas that's secretly good, whereas many startups are the opposite: apparently good ideas that are secretly terrible.
I don't care if you're selling whale shit online, if a whole lot of customers line up the second you mention your idea, you're in business whether third parties like it or not.
As funny as it may sound, extended travel is a serious PITA when you have pets at home. Being able to leave your dog or cat with someone who has built a reputation as a good caretaker would be hugely preferable to taking them to a kennel.
It sounded so dumb at first, but after thinking about how my pet changes my travel schedule and has caused me to ask too many favors from friends. Someone please do this.
It'd be awesome to be able to leave my pet with other fellow pet owners. I'd be willing to take pets in my house as well to keep my cat company.