I buy a garage door opener. That is the end of my transaction.
I buy a connected garage door opener. The provider knows my geolocation, my name, email address, socioeconomic status, even the phone I own. Inferences can be made on activity such as "they leave for work at 7am when garage door opens".
The collection of data doesn't need to be used specifically for reengaging me with Chamberlain. It is now an asset to the company that can be sold to others as outlined in their Information Sharing section. Which basically says "we share it with everyone".
Partners can be anyone from insurance companies to academic researchers. Remember that partners aren't limited to just one data set. They have the ability to ask multiple companies: "What data do you have for all occupants of houses in this geographic area?"
> Remember that partners aren't limited to just one data set. They have the ability to ask multiple companies: "What data do you have for all occupants of houses in this geographic area?"
Yup. And to make the issue clear: there is no such thing as "anonymized data", there's only "anonymized until correlated with enough related data sets".
I buy a connected garage door opener. The provider knows my geolocation, my name, email address, socioeconomic status, even the phone I own. Inferences can be made on activity such as "they leave for work at 7am when garage door opens".
The collection of data doesn't need to be used specifically for reengaging me with Chamberlain. It is now an asset to the company that can be sold to others as outlined in their Information Sharing section. Which basically says "we share it with everyone".
Partners can be anyone from insurance companies to academic researchers. Remember that partners aren't limited to just one data set. They have the ability to ask multiple companies: "What data do you have for all occupants of houses in this geographic area?"