Thorough acknowledgment means they’re now inevitable and that we’ll naturally revise how we interpret media.
We’ve done that nearly every time there’s been a shift in media, from photography to telephones to home video to digital photo and video editing, and it just sort of happens organically and automatically as people learn what they can now do and what they can now trust.
Panicked, doomed attempts to control that sort of change is just divisive and futile.
That’s not to say that there won’t be necessary laws and regulations around near-term “AI” tech, but that deep fakes are well into the irrelevant noise of what people will learn to navigate on their own.