>Keeping all of the data under one company umbrella
This part of your post is also not correct. What company knows everything about you? There's insurance companies, credit card companies, social media companies... they all have a substantial amount of info about you but they don't all collude to aggregate it.
This part of your post is also not correct. What company knows everything about you? There's insurance companies, credit card companies, social media companies... they all have a substantial amount of info about you but they don't all collude to aggregate it.