> At some point these people are either going to buy premium or turn off the ad-blocker.
Or they stop going to YouTube. In the past 12mo my use of these platforms has reduced a huge amount. I no longer visit Twitter or Reddit because they blocked 3rd party apps, forcing me to view adverts, I would rather not be a user on a user hostile platform.
Deep down, most of us know these are huge time sinks providing very little real value to ours lives so it doesn’t take much friction added by the platform to make people turn away from their bad habits.
Or they stop going to YouTube. In the past 12mo my use of these platforms has reduced a huge amount. I no longer visit Twitter or Reddit because they blocked 3rd party apps, forcing me to view adverts, I would rather not be a user on a user hostile platform.
Deep down, most of us know these are huge time sinks providing very little real value to ours lives so it doesn’t take much friction added by the platform to make people turn away from their bad habits.