I worked at HubSpot for a year before their IPO and a year after. They used this approach of basically spinning up multiple different teams in different orgs to solve more or less the same problem.

For example, before they figured out how to sell and onboard SMBs, there was at least three teams working on solving that problem while I was there, including mine.

Once there was a “winner”, that team would get more funding (aka budget) and the people on the other teams tended to be absorbed into the winning team or would be repurposed onto other projects.

This wasn’t a codified, explicit operating system, but basically is how they worked for awhile (but I’m unsure how it works now.) The gist was to hire smart people and let them figure it out.