Ditto what Jason said. I was similarly a little dissapointed with the early numbers on AR before I realized that $100 in one-off sales means $100 of booked revenue for the year but $100 of subscription revenue means ~$1,000 for this year and almost as much next year, too.
The graph for the first year of AR and BCC turned out to prove this out in a very dramatic fashion. Recurring revenue: the best kind of revenue.
P.S. Charge more. I just got a very uneventuful email about a particular customer hitting their 30 day mark w/o canceling including my system's guesstimate of their likelihood to stay a customer and their LTV. Probabilistically counting my chickens before they hatch, they're worth like a whole month of bingo cards and we've never even exchanged an email.
The graph for the first year of AR and BCC turned out to prove this out in a very dramatic fashion. Recurring revenue: the best kind of revenue.
P.S. Charge more. I just got a very uneventuful email about a particular customer hitting their 30 day mark w/o canceling including my system's guesstimate of their likelihood to stay a customer and their LTV. Probabilistically counting my chickens before they hatch, they're worth like a whole month of bingo cards and we've never even exchanged an email.