I actually have a feeling it makes peole dumb. Seriously.
No more self thinking, it's all about riding the wave, feeling like you're doing something "cool", yada yada.
But people will do that anyway. Not everyone is creative. There are people who legitimately think pop music is the best music they've ever heard. They're not wrong, that's just what they like. Forcing them to listen to indie would just make them hate indie more. (as an example)