We plan out meals and so we have dozens of recipes that we rotate through. Keeps things not quite boring while also keeping everything in the minds of everyone in the family so that when we ask what everyone wants for suppers this week they can think of something. Anyway, this is all to say that our grocery habits are fairly consistent. Our bill is up, in the past two years alone, between 30 and 40 percent. I haven't gone back to the old receipts to confirm exactly, but looking back at some old statements confirms that range.
It feels like "covid" and "supply chain issues" were a great excuse to wildly reshuffle prices, item availability, item quality and packaging quantity. ... And yet it doesn't seem visible in corporate profits. It's not very visible where that price difference is going. So I don't know yet. I'm open to useful data (which the current CPIs really are not.)
By this I mean, corporate profits have increased but are still most often (never mind Apple) a small fraction of price in the retail world.
That's just two years. Not 24.