Truth has been a struggle in humanity since the first two people communicated. Even the Christian origin story involves deception and distorting fact. Propaganda and scientific mass deception are modern concepts but extend back over a hundred years. In modern times the assault has become pervasive and persistent, and to an increasing extent automated and personalized at scale. The very nature of truth has come into question and the idea of personal truths has become weaponized at extreme scales. Generative AI just improves the quality, scale, automation, and personalization dimensions of an endeavor that is as old as humanity - manipulating people to act in a way that benefits you at their own expense by warping their perceived reality.