One of the things I love about his autobiography is that he talks with the same sense of wonder about the people he wanted to be growing up, and reflects on meeting his heroes. In one of my favorite passages in the book, he talks about growing up on on Joe Weider's bodybuilding magazines:
> “Other pictures in the magazine showed scientists and technicians in white lab coats developing nutritional supplements in the Weider Research Clinic. “Weider Research Clinic,” I would say to myself, “this is unbelievable!” And there were pictures of airplanes with “Weider” painted on the side in big letters. I’d imagined an outfit the size of General Motors, with a fleet of planes flying around the globe delivering Weider equipment and food supplements. The writing in the magazine sounded fabulous too when my friends translated it for me. The stories talked about “blasting the muscles” and building “deltoids like cannonballs” and “a chest like a fortress.”
> And now here I was, six years later, on Venice Beach! Just like Dave Draper, only now it was me with the dune buggy and the surfboard and the adoring girls. Of course, by this time I was aware enough to see that Weider was creating a whole fantasy world, with a foundation in reality but skyscrapers of hype. Yes, there were surfboards, but the bodybuilders didn’t really surf. Yes, there were pretty girls, but they were models who got paid for the photo session. (Actually, one of the girls was Joe’s wife, Betty, a beautiful model whom he didn’t have to pay.) Yes, there were Weider supplements and, yes, some research took place, but there was no big building in Los Angeles called the Weider Research Clinic. Yes, Weider products were distributed around the world, but there were no Weider planes. Discovering the hype didn’t bother me, though. Enough of it was true.”
> “Other pictures in the magazine showed scientists and technicians in white lab coats developing nutritional supplements in the Weider Research Clinic. “Weider Research Clinic,” I would say to myself, “this is unbelievable!” And there were pictures of airplanes with “Weider” painted on the side in big letters. I’d imagined an outfit the size of General Motors, with a fleet of planes flying around the globe delivering Weider equipment and food supplements. The writing in the magazine sounded fabulous too when my friends translated it for me. The stories talked about “blasting the muscles” and building “deltoids like cannonballs” and “a chest like a fortress.”
> And now here I was, six years later, on Venice Beach! Just like Dave Draper, only now it was me with the dune buggy and the surfboard and the adoring girls. Of course, by this time I was aware enough to see that Weider was creating a whole fantasy world, with a foundation in reality but skyscrapers of hype. Yes, there were surfboards, but the bodybuilders didn’t really surf. Yes, there were pretty girls, but they were models who got paid for the photo session. (Actually, one of the girls was Joe’s wife, Betty, a beautiful model whom he didn’t have to pay.) Yes, there were Weider supplements and, yes, some research took place, but there was no big building in Los Angeles called the Weider Research Clinic. Yes, Weider products were distributed around the world, but there were no Weider planes. Discovering the hype didn’t bother me, though. Enough of it was true.”