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> I'm not sure that Amazon is winning in the long run with this strategy

Completely agreed. Anecodotally, I used to shop on Amazon for things. As in, use the search function to find items to buy. These days, that is impossible. The only way to use Amazon today is to know exactly what you want, or for the item's value to be small enough that it doesn't matter (deoderant, ethernet cable, etc...).

It's quite frustrating to shop on the internet today. Google search sucks since SEO has made the results terrible. Amazon search is a frustrating mix of FANPOP brands and Amazon Basics. DDG, Brave, Bing, etc.. are all slightly better, but still very difficult to find anything genuine. Appending " reddit" to searches sometimes help, but the quality of reddit is quickly declining.

It seems like there is a significant opportunity for disruption in this space. The user experience sucks and prices are high. Sure, shipping is fast and free, but that doesn't help with product search.




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