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Nope, the core issue is Amazon has monopoly on advertisement and distribution. And Amazon is abusing it to suppress competitors.

Consider the scenario:

Amazon executive want more bonus, so they decide to increase retailer prices by 10x.

Now, retailers cost have increased for Amazon by 10x. But other distribution channels remain the same.

So, retailers should increase prices on Amazon only. But Amazon forces them to increase prices everywhere.

This interference of Amazon on other business is the issue

Amazon sees that it's profit is lower




If Amazon did that, sales would drop to zero and retailers would leave Amazon. eCommerce is a low-margin business. Sellers will only stay on Amazon as long it's profitable for them.




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