Consider the scenario:
Amazon executive want more bonus, so they decide to increase retailer prices by 10x.
Now, retailers cost have increased for Amazon by 10x. But other distribution channels remain the same.
So, retailers should increase prices on Amazon only. But Amazon forces them to increase prices everywhere.
This interference of Amazon on other business is the issue
Amazon sees that it's profit is lower
Consider the scenario:
Amazon executive want more bonus, so they decide to increase retailer prices by 10x.
Now, retailers cost have increased for Amazon by 10x. But other distribution channels remain the same.
So, retailers should increase prices on Amazon only. But Amazon forces them to increase prices everywhere.
This interference of Amazon on other business is the issue
Amazon sees that it's profit is lower