Yes, exactly. These sellers should and can just leave Amazon if they have a problem with it.

No, they should be able to set their own pricing as they see fit.

They are able to do so, but Amazon is not obligated to have them on their platform if they aren't providing the best price to their customers.

Amazon is a product search engine and should be treated as such. Vendors must have the freedom to set pricing on any platform as they see fit. If all product search engines and ecommerce platforms behaved in this anticompetitive behaviour then what would we have? A weird commercial landscape that lacks flexibility… in the end the consumer looses because free market forces are not in play.

Amazon is not a product search engine, so the rest of your post is irrelevant. They are a store and describe themselves as such. You cannot find products on Amazon that are not for sale by them or sellers who agree to their rules, an actual product search engine would allow this.

Good luck with that! Amazon is the most powerful product search engine available. I love it and use it almost every day. Amazon will spend a lot of money trying to convince the feds they are otherwise… no amount of lobbying, PR pieces, paid ops and persistent commenting on boards like this one will stop valid questions being asked in hearings. It’s only a matter of time sorry.