If profit is the determining motive then every business would be a hedge fund (at which point hedge funds would not be possible, but that's a different point). A business exists to do something specific, profitably; the worst companies I've ever worked for (and these tend to fail quickly) just existed to make a profit but didn't care how. Disney didn't become a world-striding media colossus by wanting to become a world-striding media colossus; they became that by making sure every girl who wants to be a princess wants to be a Disney princess.