Here is a good example. About 2.5 months ago, I’ve shared a blog post I wrote, here on HN [1].
The blog post was authentic with a simple purpose: (1) I like to write, and (2) I believed writing is beneficial to everyone. I share all my blog posts here, none of them performed as well as this one (check my profile if you want).
Seeing the success and the traffic this post generated, I crafted a quick form to offer FREE coaching session. Free as Linux free. I gave 2.5 hours of my time for free. In exchange, I asked my mentees for testimonials. A fair transaction I guess. It’s a great way to build my brand.
I put a small, non intrusive banner on my blog, with a message of free coaching session (the same banner now promotes my book). It’s not a pop up that jumps when you scroll to the bottom, it’s not a JavaScript scripts that pops up when you close the tab. It’s a ~30px, non sticky bar at the top, the goes away with a little scroll.
Top comment on HN? My post is cringy and I’m yet another “coaching bro” that promotes his stuff. :shrug:
Building an audience and selling a product is in large part about rejection. You will get tons of comments like that. Haters are going to hate, no matter what you do
Yes, it hurts, but just keep going. If the top comment represented everyone’s sentiment, your post wouldn’t have gotten 200+ upvotes (congrats by the way, not an easy feat)
Maybe instead of advertising as free coaching, choose words that will appeal to your target audience. In your case, instead of saying free, use libre or explicitly say free as in freedom. You have to understand that many people see "free coaching" and are immediatly put into anti scam mode.
See, that’s the problem. When I say I don’t play algorithm games, people tell me I’m stupid and won’t succeed. When I promote my services, people tell me I use the wrong words.
It’s an endless game. I don’t complain, I just point out the absurdity of this gladiator games that everyone enjoys.
The blog post was authentic with a simple purpose: (1) I like to write, and (2) I believed writing is beneficial to everyone. I share all my blog posts here, none of them performed as well as this one (check my profile if you want).
Seeing the success and the traffic this post generated, I crafted a quick form to offer FREE coaching session. Free as Linux free. I gave 2.5 hours of my time for free. In exchange, I asked my mentees for testimonials. A fair transaction I guess. It’s a great way to build my brand.
I put a small, non intrusive banner on my blog, with a message of free coaching session (the same banner now promotes my book). It’s not a pop up that jumps when you scroll to the bottom, it’s not a JavaScript scripts that pops up when you close the tab. It’s a ~30px, non sticky bar at the top, the goes away with a little scroll.
Top comment on HN? My post is cringy and I’m yet another “coaching bro” that promotes his stuff. :shrug:
[1] https://news.ycombinator.com/item?id=36659166