Aside from the confusion around franchisee vs franchisor numbers pointed out by others, total profit isn’t a useful metric unless you also provide the number of meals sold per year.
What matters when discussing unit prices is margins.
For example, if a company makes a profit of $10B on a trillion units sold, they likely couldn’t even afford to absorb a marginal cost increase of two cents per unit. In contrast, if they’re making $10B in profit on ten units sold, then a cost increase of a million dollars per unit would have a negligible impact on their bottom line.
What matters when discussing unit prices is margins.
For example, if a company makes a profit of $10B on a trillion units sold, they likely couldn’t even afford to absorb a marginal cost increase of two cents per unit. In contrast, if they’re making $10B in profit on ten units sold, then a cost increase of a million dollars per unit would have a negligible impact on their bottom line.