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This seems fine? PII isn't in and of itself sensitive, it's using PII to link individuals to purchases, actions, other data that's problematic.

Facebook knowing my name isn't that bad, facebook knowing that some individual bought "Hunky Firefighters Pt 7" isn't that bad. Facebook knowing that I'm the individual that bought "Hunky Firefighters Pt 7" is exactly what I would want to prevent.




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