It's also an utterly saturated market. There seems to be more competition around who can make the loudest box than even caring about what's inside of it.
Well, it doesn’t really matter what’s inside of it, does it? In the end it’s all ground up wheat or ground up corn with a shit ton of sugar and a vitamin thrown in there, so really that is the only way these companies can compete. In the end they’re all selling the same product, so the box is really the only differentiator
