>But here’s the thing: No one will ever know how valuable the asset is that they threw away. Yes, they sell lots of Watchman, but how many sales did they lose from those who would have bought the book, but didn’t, out of respect for Moore? There’s no way to know, and because there’s no way to know, the loss can never show up in their balance books. How many new and wonderful projects might Alan Moore have done with DC, had they been able to keep him happy (and in this case the way to keep him happy was easy and known: simply be fair in their dealings from now on. Quit trying to cheat him)? There’s no way to know how much DC lost over the years due to something that didn’t happen.

Well we could go by antipiracy logic and take everyone who has ever bought an Alan Moore book post-DC and multiply it by what DC was charging for books. If it works for publishers it works for authors, right? /s