> They could've easily done that on the iPhone 15, so it's market segmentation.
Adding additional chips/additional controllers is not "easily" done. The iPads have more space to spare on their boards, and have larger batteries that can absorb the additional power requirements for running those additional chips much easier.
So Apple is using a PCIe USB 3.0 controller for USB 3.0 iPads.
They could've easily done that on the iPhone 15, so it's market segmentation.