It's unlikely to work. People don't like their light texture to change - because it's what they are used to. LED light has a different texture from normal light, and this is a bit jarring.
So, unless you can make something cheaper, the only way to gain traction in the light market is by massive marketing - and I don't think a startup can afford that type of marketing.
Also, remove the webfaction affiliate link, it makes you look real cheap.
Incandescent lights are being banned in some countries now, and I expect more to follow, there's a gap opening up for new stuff.
The "eco" lights that are starting to catch on in Germany have a pretty harsh spectrum and take a while to reach a useful brightness, so I'd imagine that if there were an instant on LED bulb with a more appealing spectrum at a reasonable price that it'd do well in the market.
I'm really not convinced that bulbs is a good space for a small startup. It's the type of product that needs a lot of push behind it, and that's exactly what startups don't have.
I'm not convinced that it's an easy space either, but that's really all about the distribution channels. If you wanted to do this as a startup what you'd need to do is to lure away someone who's specifically connected in the lighting industry. I think access to the distribution channels would be much more important than money -- and I'm not even convinced that if you did have money that you could automagically solve the distribution problem. There are of course fabrication expenses, but I can only assume that the original poster has taken those into account.
Yes, you're right of course, distribution is another problem. I really don't see how something like this would work - if someone made me head of a light bulb startup and gave me $500 million, I'd still be quite lost as to how to go about doing things. I'd probably burn through a lot of money on consultants and all that.
I think some types of business are better suited to big companies, and some are better suited to smaller companies.
They can work in certain settings. We're using some white LEDs in our kitchen, for instance, and they work fine (and consume an incredibly small amount of energy). They also pretty much never die, which is nice... you kind of buy them for life.
Wouldn't use them in the living room though, unfortunately, only good old fashioned yellow incandescent light there.
So, unless you can make something cheaper, the only way to gain traction in the light market is by massive marketing - and I don't think a startup can afford that type of marketing.
Also, remove the webfaction affiliate link, it makes you look real cheap.