Bingo. You could also make this much bigger than a single product category.
If you have enough people willing to mindlessly to swipe on random comparisons during the day so they can see their own report, and you could properly sort and tag all categories, you could have a truly bonkers data set. Like whether dollar for dollar consumers prefer the Barbie movie to owning a Porsche Cayenne.
Is Schindler's List a better Comedy than Gone With the Wind?
Is Schindler's List a better Romance than Gone With the Wind?
Is Schindler's List a better Documentary than Gone With the Wind?