The problem normally lies in the fact that there is not much diversity of thought when ti comes to reviews... Most of them are in the same or select few cities, all have the same socio-economic backgrounds, all have the same political leanings, so all pretty much look at the world the same, and thus look at their entertainment the same

they are borg...

So today I have found it useful to look at bad reviews, and the worst reviews the critics have for something the more likely it is I will enjoy it...