Once you normalize this state of affairs in one digital sector (social media, search, whatever), you've normalized it, period.
You can't say: X and Y can milk this, but Z and W cannot. Everybody will want to get a piece of action from such a lucrative scheme.
In turn once the managing elites of all these formerly non-tech sectors that get increasingly digitized (mobility, finance, insurance, health etc) get satisfied that their legal / reputation risk is manageable they will invest further in this direction and lobby hard to preserve their investment value against "intrusive and innovation limiting regulation".
It all follows logically and it is a dystopic downward spiral that has no bottom.
You can't say: X and Y can milk this, but Z and W cannot. Everybody will want to get a piece of action from such a lucrative scheme.
In turn once the managing elites of all these formerly non-tech sectors that get increasingly digitized (mobility, finance, insurance, health etc) get satisfied that their legal / reputation risk is manageable they will invest further in this direction and lobby hard to preserve their investment value against "intrusive and innovation limiting regulation".
It all follows logically and it is a dystopic downward spiral that has no bottom.