The cynic would say: Why were you working on a mundane problem? That's for some other nameless jr. dev to fix while you focus on the high-profile-yet-easy stuff.

True, maybe instead of working I should start producing weekly "website ROI & Key Performance Indicators Executive Report" and Email it to everyone.

All I would actually have to do is dump some google analytics screen shots into a word document..

If you automate that process - maybe spit the screenshots into weekly emails or a dashboard - and people start working specifically to improve those numbers then you just might have a greater aggregate impact on revenues than the 1/size_of_your_team you presumably have now [1].

[1] http://algeri-wong.com/yishan/engineering-management-tools-a...