I've always preferred articles that focus on what someone did rather than what someone would do.

It's so hard to stick to a plan like this once you get going; too many external factors you can't control.

Did or doing, not 'would do' or "should have done" or "will do"

Er yeah what you said.

I think a little of both goes a long way. Often articles with 'what I did' don't admit the luck that it somewhat takes.

I feel like this a boilerplate. These are all the steps you should do, but it never goes that way.

Me? I'm going to continue to plan my heart out and not be the least bit surprised as it continues to unwind in a totally unexpected way.

Even stock split is not always a good idea. Alternative way to split stock is here: http://www.andrew.cmu.edu/user/fd0n/35%20Founders%27%20Pie%2...

Andrew hits upon some of the most critical issues for new startups. Personally, I care about the team the most. If you don't have the right team it doesn't matter what industry you're in cause your chance of success is very low. Plus I'd say you should always keep evaluating your team (and yourself) to see if you're still the right fit. Jettison folks (or yourself if appropriate) whenever it becomes apparent that they (or you) are hindering the business.