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It’s pretty much right on the money actually…

Our users in less digitally connected countries were insanely patient. The main problem was less the time than the cost, actually. The app required updates that were enormous. The cost to download them using the most common pay-as-you-go services in India represented a month of the local salary for day laborers… That information got hammered until developers learned to be more parsimonious.

I never heard anyone suggest that FAANG engineers had to forgo their monthly wage to download the test version of the app, but that probably would have triggered their empathy a little too much.




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