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I love the copy on the individual hat pages. Here’s a snippet from the Hemingway hat:

“I don't want it all crisp and ironed looking. Don't worry about it. I want it to lose the shape you give it, as it takes the shape I give it. It should be shaped by life, by experience, by the occasional careless handling, by being too dumb to come in out of the rain once in awhile, by a bottle of Havana Club and some rummy idea about what a brim should look like, maybe even by thoughtless idiots who don't know enough to keep their damn hands off another man's hat.”




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