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This is a very smart play on part of Amazon. They have around 65 fulfillment centers and they are adding more this year.[1]

It costs around 15-20million to get a kiva system for a large fulfillment center.[2] With the number of kiva system amazon would need in those centres they surely saved a whole bag of money by buying the company instead of just systems, not to mention first dibs on future innovations.

[1]http://techcrunch.com/2012/03/19/amazon-acquires-online-fulf...

[2]http://www.fastcompany.com/most-innovative-companies/2012/ki...




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