> I'm hoping there is eventually enough outrage in these areas to change policy. Especially in California, where they are forcing people to rip up their lawns and trying to guilt folks into feeling horrible if they take a shower a minute too long, meanwhile they're doing nothing about what is actually the biggest cause of the problem.
A classic.
1. Problem is too obvious to ignore
2. Get in front of people finding the root causes by blaming individual citizen/consumer choices
3. Less of a need to actively run propaganda on behalf of the actual entities that are making the problems (e.g. apparently alfalfa agriculture in this case)
Yeah, this also reminded me of plastic recycling: Convince people that recycling is actually a good solution for dealing with waste, to the point of shaming people who only have a single garbage can. Then have plastic companies claim their products are recyclable, to the point of putting those 3-arrow-triangle symbols on their packaging, so people will dutifully sort out their waste into different bins. And then promptly take all those bins and dump them into the landfill anyway[1]. When the real problem is that there is too much single-use plastic created in the first place.
1. To clarify, some recycling definitely is a great idea and makes sense, like recycling of aluminum cans. But it rarely makes sense when there is not a positive economic outcome to do so.
It's even worse with electricity in California. No I am not going to save energy or install solar+batteries to help cover for PG&E's negligence. We live in a calm climate where there should be no problem transporting energy and no need to subsidize inefficient home power plants. Don't let them shove their problems onto us.
A classic.
1. Problem is too obvious to ignore
2. Get in front of people finding the root causes by blaming individual citizen/consumer choices
3. Less of a need to actively run propaganda on behalf of the actual entities that are making the problems (e.g. apparently alfalfa agriculture in this case)