Plumber A has a van and a phone number attached to it. They're also in the yellow pages.
Plumber B has a website with a real-time calendar of available dates and estimated rates for different jobs. They also buy relevant ads on Google and Facebook.
A is pretty much relying on word of mouth, might be excellent at their job but won't be getting much new business - young people (people under 40) don't especially enjoy cold-calling strangers for availability and rates.
I know that I'l pick B in an instant. I've called way too many tradesmen who have answered clearly while driving in traffic and then they start digging up their physical appointment notebook at the same time.
Plumber A has a van and a phone number attached to it. They're also in the yellow pages.
Plumber B has a website with a real-time calendar of available dates and estimated rates for different jobs. They also buy relevant ads on Google and Facebook.
A is pretty much relying on word of mouth, might be excellent at their job but won't be getting much new business - young people (people under 40) don't especially enjoy cold-calling strangers for availability and rates.
I know that I'l pick B in an instant. I've called way too many tradesmen who have answered clearly while driving in traffic and then they start digging up their physical appointment notebook at the same time.