It feels like the people running this campaign think that these drivers are curious and interested in being the best and safest driver they can be. This seems unlikely. I pretty much ignore anything I get in the mail, the exceptions are bank or government paperwork, but if I open it up and see that it's just informational and not something I need to take action on (like property taxes or Jurry duty), then I just stop reading.

I hope this works out, but I'd put money on it not working.