Did the author only mean 'make those choices some of the time'
"This isn't to say that we should all become selfish beasts concerned only with ourselves. We are lucky to live in a world where most of the really great opportunities involve delivering growth for many people at the same time. I'm not suggesting that we should focus only on personal growth - just that every decision should be optimised so that personal growth is part of the deal, and self-sacrifice is not."
"This isn't to say that we should all become selfish beasts concerned only with ourselves. We are lucky to live in a world where most of the really great opportunities involve delivering growth for many people at the same time. I'm not suggesting that we should focus only on personal growth - just that every decision should be optimised so that personal growth is part of the deal, and self-sacrifice is not."