there is only so much studios can do to grow their slice of the pie. They can't make much cheaper content reality TV is about as low cost as they can go and not be beaten completely by YouTube. They could make less total content but higher quality that was HBO's modus operandi. But AT&T didn't know how to run a media company and sold them to discovery which is run by a producer of the lowest quality reality TV. so now that's looked at by other producers as a bad strategy even though it more a case of bungled management. from their perspective the only way forward is to cut production cost but the unions probably strong enough to outlast them with new and current productions on hold