Regarding how slow academia is adopting open science and other practices that would help fixing the disastrous state of scientific publishing, I am starting to think that forming societies competing with academia has a strong potential to make things change. You can't play with new rules inside a system governed with old rules. I have some skepticism with the approach described in this article, but I applaud the initiative, we need to form strongly cohesive groups that do science with their own term and see what comes up in the end.