I think a lot of companies don't actually make anything so there's no fundamental reason to really care (or if cynical : be proud)
As an extreme example - thousands of brilliant engineers would pay money to work for F1 teams. Not forever, but a little while, and certainly not just for the resume, but to say they did it. (I'd be lying if i didn't say I sometimes daydream about it.)
As a moderate example - medical technology/devices. It's certainly exploited to some degree on the most global capitalist level (e.g. you can pay people less if they have intrinsic motivation) but there is something neat about working a 12 hour day on something that will help sick people get better.
As an extreme example - thousands of brilliant engineers would pay money to work for F1 teams. Not forever, but a little while, and certainly not just for the resume, but to say they did it. (I'd be lying if i didn't say I sometimes daydream about it.)
As a moderate example - medical technology/devices. It's certainly exploited to some degree on the most global capitalist level (e.g. you can pay people less if they have intrinsic motivation) but there is something neat about working a 12 hour day on something that will help sick people get better.