Maybe not a 92k platinum model, but a family member does farm bankruptcies. I doubt a 60-70k truck would look out of place in many farm communities.

It's not uncommon to buy a nice new pickup every 2-3 years even if the old one is still working fine. Some people have an aversion to paying taxes, so they buy new equipment they don't need but could use.

It reduces their taxable income, but minimizing taxes and maximizing net worth are not always aligned.