There was/is whitehat SEO: properly creating links to relevant content within a site, using keywords that help bots find relevant content, traversing your own site to make sure there aren't dead zones with content that will never be found.
Google should have leaned into just this small segment of tooling and done much more of a ban hammer on the bad actors. They didn't and a bunch of people have left. I use DuckDuckGo mostly and sometimes Google but never by default. I don't even like DDG that much but it's good enough.
Google should have leaned into just this small segment of tooling and done much more of a ban hammer on the bad actors. They didn't and a bunch of people have left. I use DuckDuckGo mostly and sometimes Google but never by default. I don't even like DDG that much but it's good enough.