I've written many times that the consistent censoring results makes it ripe for competition.

I firmly believe that many of the algorithm changes for choosing results are based upon ideology, and a desire to push commercial things down below the first page as a money grab forcing people to pay the ppc auction extortion.

Which means worse results for most searches beyond 'local shop open / phone number' - google, the new yellow pages.

New smaller, niche engines; less censored, more federated is what I'm looking forward to.