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Nothing there anyone can check which makes it indistinguishable from "I know more than you and I can tell you you're wrong." That may even be correct for all I know, it's just not at all useful.

Which non-internet company is on record claiming they see better returns from google ads on racist blogs than on say, tv ads for example? Must be a few, surely. Where?

What brand ever advertised on google? Pick a good one. I want to see the campaign.

I've had this discussion before and it's usually at this point of wanting any data or examples that it sort of melts away like morning fog in the sun or gets needlessly nasty. Hopefully this time will be better. It's not like I'm trying to push something here.




I’m not sending you client data, just like any dev on here would not send their company’s data. Campaign architecture is kept secret as competitors/etc can use that info to their advantage.

I’m explaining how an entire industry works and you’ve just closed your eyes and said everyone is lying. It doesn’t make sense to assume everyone in an entire industry is lying - then that industry would be dope for disruption as any brand not spending marketing dollars would be hugely more profitable than competitors. Show me a startup that doesn’t have an advertising team/agency.


Your client data? No never asked for it. Any data, from anywhere relating to this, ie showing google ads success.

Google publishing success stories maybe? Anything.

Conversation works better if you don't claim people said things they didn't say. I guess we're going the second route? Seems a shame.

But sure for disruption we have Tesla - brand strength to rival Mercedes. Ad spend $0. We have Trump, became president. I strongly doubt google ads were the key part of his presidency push. Both of those marketing campaigns were pretty disruptive.

Never seen a google internet ad for the google pixel. Seen plenty of tv ads. That seems like an interesting data point? Lots of tv ads for chrome in my sport among the gambling ads too.


Data showing Google's ads success? It's out there - check SEC fillings for Google's advertising revenue.

Meanwhile I'm still waiting for you to respond to my original request of source of your bold claim:

> For most businesses today, Google ads are not cost-effective.


Not my claim. Why would you say it was? Strange.

I'm looking for data as evidence of the claim made by google that paying them is worthwhile which I don't see much of.

So yeah you can update your prior with "people pay for it so it must be good" It has some weight. I mentioned something pretty similar right up top when I went through the anecdotal evidence we have.

People paid for lobotomy and gave this guy:

https://www.nobelprize.org/prizes/medicine/1949/moniz/facts/

a nobel prize for it where he announced there were never any negative side-effects or outcomes(!). To as room full of serious and successful scientists. Meh.

Group think really does happen. We find out if it has when there is direct evidence, which we don't yet have here, which continues to be a shame. When it comes up I'm always hopeful someone will say "Yes we do!" and link some good data.




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