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Many if not most of the "business-to-business" software companies that try to adopt this mindset will find themselves losing money as a result. The "enterprise" sales process is intensely aggravating, yes, but it affords software vendors opportunities to discriminate on price, get direct feedback from customers, offer advance features, and qualify their customers so they can focus sales resources on budgeted projects.

There are also pretty obvious economic reasons why companies with 5-figure customer LTVs might avoid credit card billing. There are services that work well with metered billing, but many others in which customers will demand flat licensing.

I can also absolutely see why Github would would to keep a pretty tight handle on who's trialing what is in effect a packaged-up version of one of the most important software sites on the Internet. We're a FI customer. Incidentally, on the scale of "enterprisey" sales processes, they were an absolute dream to work with.




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