The stuff Apple does is even more blatantly anti-consumer than their competitors. The difference is that Apple have fans who will defend them, in a way that Microsoft, Google or Facebook don't really. It's the reality distortion field, not Apple being better at straddling the line.
This. Observed this so many times here on HN, its not even funny. The restriction on browser engines on the iPhone, the so-called "app-tracking privacy" feature, etc. Apple fans will defend all of this to the death.