Maybe it's because they are better at uhh.. hitting kids who are naughty? From experience, flatter shoes hurt more lol. Not sure though, I'm puzzled myself!

Naughty Boy is a name brand product of black leather school shoes made by the shoe company Bata. Although it is a Czech company, it is probably the biggest shoe brand in India - at least in recognition. I would say that most people in India think that Bata is an Indian brand.

As to why they decided to call their line of school shoes "Naughty Boy", I would guess that it's a reverse psychology marketing thing.

pkd gave a factual answer (sibling comment).

Mine too is only a guess, like others:

"Naughty" boys are unconventional, so that shoe name matches their style or personality.

Thank you!