they may tell everyone to piss off and still maintain profitability, or even increase it, since the advertisers like what's happening and the people who are angry aren't angry enough to offset profits.
2030 B-school lesson is: fuck the user, get paid, c.r.e.a.m.
One lesson might be "We're mostly text and TikTok is video, therefore not directly competitive" might be wrong when evaluating how long Reddit will retain passive scrolling users.