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> Just looked at the settings on my phone, can’t see any ‘ads’ for iCloud at all. Am I doing something wrong?

For one, it's on macOS and shows up for anyone who doesn't log into the App Store with an Apple ID. It will be a red notification badge in Settings that does not go away unless you log in.

> if there are ads, are they modal and stopping me doing what I wanted to do?

I mean, yeah. This is the default behavior for Apple Music on Mac - when you put on your headphones, it auto-launches Apple Music with a modal blocking the app and asking you to try subscribing to Apple Music. I haven't seen default system behavior this sycophantic or contrived since Windows 8 came out.

> but what is wrong with upselling services? Is it any different to YouTube being native on Android devices?

No, it's not. Both fucking suck.

When people pay for a device (especially a premium experience) they expect that cost to get recouped somehow. I used to daily-drive Mac because I expected a premium experience, but you cannot look at the past decade of Mac releases and say there have been less advertisements. The desire for you to pay for more services is now an intrinsic part of MacOS like it is on Windows, and honestly that's the worst.

> what is wrong is the how, when and where that takes place, and what the advertisers are basing it on.

What a shockingly vague and nonspecific example of what "wrong" looks like.




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